Thursday, April 19, 2007

Effective way to monetize your web directory

All directory owners are able to monetize their web directories a lot better. Please forget about Google Adsense, Yahoo! Publisher Network, MSN adCenter, Kanoodle, Vibrant Media, Azoogle Ads and other contextual ads providers. Most of your directory’s users are webmasters, so they are ad-blind and too busy to read advertisements, so your CTR will go down to zero. Contextual advertising simply does not work efficiently on web directories.

What will work on web directories, are affiliate programs from other web directories. Especially if your web directory is a paid one too. If one webmaster submits a website in your directory, and finishes the payment step, be sure that he will submit to the other web directories that you recommend or advertise in your directory. In addition, there are some directory related affiliate systems, for instance well-known Text Link Ads.

When you choose what directory affiliate program to integrate in your website, it’s important to watch a few pointers. The payout of each referral you send. How well known is the directory? If it is a very new directory, then it’s best to leave it alone. Well known and older, established directories are much more successful at converting the visitors you send to money.